Pricing tactics or developers know nothing about ecommerce

You need to understand a one simple thing: web store developers know nothing about ecommerce. And they shouldn’t do that. You can see the one example here.

This is screenshot the page of website of Magento developers. They are good guys. They are experienced team. But they can’t buy their extensions.

Do you see 2 mistakes on the image?

The first mistake is prices of extensions. The prices aren’t level (second red line). It is bad.

The second mistake is a wrong pricing tactic. The better solution to sort prices from high to low. You can find many benefits from this tactic and proofs that it works. This tactic is used many thousands years in trade. But it is efficient.

A regular marketer knows about 30 pricing tactics which you can use in ecommerce. How many pricing tactics do you know?

How many pricing tactics does regular Magento developer know? Possible 5 or 10.

That is why the regular web store is limited in ecommerce functions and tools. Developers (and platform developers) create web stores limited in terms of ecommerce.
You should help your store developers if you want more traffic, more conversion rate and more purchases.