Magento developers don’t like Google Analytics

It is seems strange but it is true in many cases. What you need to do?

If you need data from Google analytics and Remarketing tags, Facebook pixel or any analytic tags, you can do several things.

1. Make up your mind what you really need from analytics. People have a lot of opinions about analytics. My opinion the analytics data are usefull. But data from Google Analytics doesn’t give answers what you ought to do. It’s just statement of fact.
2. Use Google Tag Manager if you need more than Google Analytics (ecommerce, remarketing or other tags).

3. Use Magento extensions which help you to integrate Google Tag Manager or Google Analytics script on your estore.

4. Check your tags with Google Tag Assistant from time to time.

5. Check your data in Google Analytics, especially after changes of page design, implementations of new templates or any changes on the pages.

And not hesistate, ask your developer that he need to learn how to implement analytics tags. Because these tags are part (important part!) of ecommerce website.

Please, share your experience with other readers in comment.